New Restaurant Opening in Fall 2019

Sage Partners brokers a deal to bring a new dining experience to Fayetteville, AR.

FAYETTEVILLE, AR (August 2, 2019)- With four (EMC) locations successfully operating in Central Arkansas, EMC is adding a new location in Fayetteville. EMC’s new store will be in the Joyce Plaza, located 32 W. Joyce Blvd. Fayetteville patrons will now know exactly where to find fresh, never frozen, U.S. farm raised catfish, crab legs, shrimp, along with live and cooked crawfish when in season.

“We are very excited about our next location and the impact it will have on the Fayetteville community,” said Travis Hester, President of Each year EMC caters over 500 events as well as sell the most live and cooked crawfish in Central Arkansas. More impressive than the volume of business is the investment back into the community through various donations, and through the focus of developing future leaders in the communities in which EMC calls home.  EMC’s mission with each location is to: exceed the guest’s expectation by partnering with local suppliers, by providing the freshest ingredients, and by developing the future leaders of our communities, and by delivering outstanding service for every guest.

“Eat My Catfish is an outstanding establishment, and we are really excited to have them in Northwest Arkansas. We are so pleased to work with founder, Travis Hester, and his team to expand Eat My Catfish in order to bring delicious food, and the environment of nostalgia he has created to others,” said T.J. Lefler, vice president, of Cushman & Wakefield/Sage Partners. T.J. Lefler and leasing associate, Stephanie Farmer, also of Sage Partners, worked with Eat My Catfish to find their new location in Fayetteville, AR.


In 2008, at the age of 24, Travis began his journey in a food truck parked on Military Road in Benton, Arkansas. After just one hour of being open, he sold out of catfish. For three and a half more years, Travis battled the extreme heat and frigid cold in that tiny trailer. In 2012, Travis opened his first brick-and-mortar restaurant across the street from the original parking spot. A year later, in 2013, expanded to Conway, AR. In July 2016, Little Rock received a restaurant of their own in Breckenridge Village, followed by a location across the river in North Little Rock in the McCain Plaza in April 2018.  Today, EMC is excited to announce it’s new location and commitment to serving NWA and calling those Hogs!

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