Sage Partners brings new dining experience to North Little Rock

New Restaurant Opening in Spring 2018

NORTH LITTLE ROCK, Ark. (Jan. 18, 2018)- With three (EMC) locations successfully operating in Central Arkansas, EMC is adding a new location in North Little Rock. EMC’s new store will be in the McCain Plaza Shopping Center, located at 4216 E. McCain Boulevard and managed by Sage Partners, alongside Dick’s Sporting Goods which opens this spring. North Little Rock (NLR) patrons will now know exactly where to find fresh, never frozen, U.S. farm raised catfish, crab legs, shrimp, and crawfish.

“We are very excited about our next location and the impact it will have on the NLR community,” said Travis Hester, President of In 2017, EMC catered more than 500 events and was the top seller of live and cooked crawfish in Central Arkansas. Additionally, the stores donated more than $33,000 to more than 100 organizations, extended discounts totaling $15,000 to veterans and law enforcement, and provided more than 500 free meals to children.

“You can see that EatMyCatfish is more than a catfish restaurant, it is a way to give back, provide an opportunity, share a story, and serve a meal,” said Jason Parker, associate for Sage Partners, which manages the McCain Plaza property. EMC’s mission with each location is to “exceed the guest’s expectation by partnering with local suppliers, by providing the freshest ingredients, and by developing the future leaders of our communities, and by delivering outstanding service for every guest.”

Owned by a Dallas based private equity company, McCain Plaza has recently undergone significant renovations in order to refresh the property and attract new tenants. “We are excited to see this great facility receive new life,” said Aaron Nicholson, vice president of Sage Partners. “Having EatMyCatfish alongside the new Dick’s Sporting Goods provides our guests a convenient opportunity to shop and eat at one place.”


In 2008, at the age of 24, Travis began his journey in a food truck parked on Military Road in Benton, Arkansas. After just one hour of being open, he sold out of catfish. For three and a half more years, Travis battled the extreme heat and frigid cold in that tiny trailer. In 2012, Travis opened his first brick-and-mortar restaurant across the street from the original parking spot. A year later, in 2013, expanded to Conway, AR. In July 2016, Little Rock received a restaurant of their own in Breckenridge Village located off I-430 and Rodney Parham.

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